Your product works. Your pipeline does not.
You have customers who come back and reviews that prove the product is real. But new customers do not arrive consistently — and every attempt to fix that drains money with nothing to show for it. VRL builds the full distribution system around what you already deliver. We cover ad spend. We only earn above your agreed baseline.
4.8/5 (112 Reviews)
Why good products stay at the same revenue
The product works. The pipeline does not.
Your existing customers are proof that the product is genuinely real. But new customers do not arrive on their own just because the product is good. A great product with no distribution system is simply a great product that not enough people know exists.
You tried ads. They drained money and produced nothing.
You ran a campaign, spent KES 50,000, and got nothing back that lasted. Ads without a full conversion system behind them are expensive experiments — you were running one piece of a five-piece machine without the other four.
Agencies charged you whether it worked or not.
KES 15,000 a month retainer. Three months. Nothing meaningful to show at the end of it. The agency kept the fee. You went back to relying on referrals. That is not a marketing failure — it is a misaligned incentive problem that was never going to fix itself.
Growth needs capital before it returns it.
Ad spend, creative testing, and conversion systems all need funding before a single new customer arrives. Most businesses in Kenya cannot bridge that capital gap. So they stay exactly where they are and call it a plateau.
You are fully booked on referrals that could stop any time.
You are at capacity — but only because of word of mouth you have zero control over. When referrals slow, revenue drops immediately. You have no pipeline of your own. You have hope and a prayer.
You need a partner whose income depends on yours.
Every agency and consultant you have tried gets paid whether you grow or not. You need someone who only earns when the business actually grows. That person has never existed in the traditional market until now.
Distribution built around you. We only earn when you grow.
VRL builds the full marketing and distribution system around what you already deliver. We cover all ad spend. We manage Stages 4 through 7 of VBSS from end to end. We only earn on revenue above your agreed baseline — if we do not grow you, we do not earn a single shilling.
4.9/5 (56 Reviews)
How it works
1. We set your baseline
We look at your last 3 months of revenue and agree on a number together. You keep 100% of everything up to that number. VRL earns nothing on the revenue you were already generating without us.
2. We build the full distribution system
We take over Stages 4 through 7 entirely — Meta ads, audience targeting, creative testing, conversion systems, follow-up sequences, retention campaigns, and referral mechanics. The complete client-getting and keeping machine, built and managed by VRL.
3. We split what we grow — daily
Revenue above your baseline is split 30 to 50% to VRL, the rest to you. Settled daily by M-Pesa or bank transfer — not monthly, not on invoice, not when it is convenient. Daily, as revenue actually comes in.
The four stages we apply
Stage 4: Attraction
Meta ads built and managed by VRL continuously — not handed to a freelancer who sends a report at month end. Audience targeting, creative testing, and campaign optimisation running every single week without you touching any of it.
Stage 5: Conversion
The follow-up sequences, offer framing, and sales process that stop leads leaking after they raise their hand. Most businesses spend everything on getting leads and almost nothing on the system that actually turns those leads into paying customers.
Stage 6: Retention
Re-engagement campaigns and loyalty mechanics that bring existing customers back without requiring new ad spend every single time. Your existing customer base is the most underused revenue source inside your business right now.
Stage 7: Growth
Upselling, referral systems, and expansion mechanics built from the customers who already trust you and have already paid. This is where the economics of the partnership really start to compound in your favour.
What we check before saying yes
A proven product or service
Customers have paid for what you sell and come back for more without being prompted. We do not build distribution around something that has not proven it can hold a repeat customer — that is not a business yet, it is a test.
At least KES 100K/month
We need consistent, trackable revenue to establish a baseline that means something. Without real numbers on the table, we have no starting point and the split cannot be calculated honestly.
Capacity to handle more volume
If we double your leads, you need to be able to deliver double the work without the quality dropping. We check capacity before building the pipeline — overloading a partner damages their reputation and destroys what we just built.
Independent delivery operations
You run delivery completely independently. VRL runs distribution completely independently. The partnership only functions if both halves operate without daily cross-management pulling either side into the other's lane.
Long-term commitment
We invest real resources — time, ad spend, team capacity — before earning a single shilling from the partnership. We need partners who are genuinely building for the long term, not looking for a three-month experiment before going solo.
Open revenue numbers
Revenue is tracked and shared on a weekly basis. Both sides see exactly the same numbers at exactly the same time. Transparency is not a nice-to-have here — it is the structural requirement that makes the split calculation possible and honest.
How we keep the partnership running
Revenue reviewed every week
Leads, conversions, cost per client, and total revenue are all reviewed together every week. If something is slowing down or underperforming, we find it and address it before it compounds into a bigger and more expensive problem.
You see every number
Revenue, ad spend, conversions, and cost per client are all in a weekly report that you receive without having to ask. No black box. No surprises when you look at the bank statement at month end.
VRL covers all ad spend
The cost of running and testing ads is part of what VRL brings to the table from day one. If the ads do not work during the testing phase, VRL eats that cost entirely. That is our risk to carry — not yours.
First 30 days we stay very close
The first month needs the most adjustment and the most attention from both sides. We stay close, test fast, fix what breaks quickly, and stabilise everything before stepping back to the normal weekly rhythm.
Delivery yours. Distribution ours.
You decide what gets delivered and how it gets delivered. VRL decides how the product gets marketed and distributed. Both lines are documented clearly before we start and held firmly throughout the partnership.
Baseline reviewed every 3 to 6 months
If something fundamental changes in the business — a new product line, a major market shift, a significant operational change — the baseline is revisited together. Both sides see the same numbers and adjust the agreement if the situation genuinely warrants it.
The part everyone wants to understand
No upfront fee
You pay nothing to start the partnership. VRL covers all ad spend and the full cost of building the distribution system from scratch. The only way we make any money is if the business grows above your baseline.
Your baseline is protected — always
Agreed before we start and never adjusted downward. You keep 100% of everything up to that number every single month. VRL earns nothing on revenue you were already generating before we arrived.
Growth split 30 to 50% to VRL
Revenue above baseline is split at a percentage agreed at sign-on that does not change. Your share is always the larger portion of the growth split — VRL never takes more than half of what we grow together.
You are paid daily
Your share of the revenue above baseline is settled daily — M-Pesa or bank transfer. Not monthly. Not on invoice. Not when it is convenient for the accounting. Daily, as revenue actually comes in the door.
VRL owns the ads account and customer data
VRL controls the Meta ads account and all the customer data built through the partnership from the day we start. If the partnership ends for any reason, VRL keeps the distribution channel that VRL built and funded.
Why VRL keeps the channel — and why that is fair
VRL funded every shilling of the ad spend. VRL built the audiences and the data from scratch. VRL took the risk that none of it would work. Your brand, your product, and your original customers stay with you because you built them. Both sides keep what they actually created — that is the only fair structure.
With VRL Collabs, you skip all of this:
- No more funding ad spend before knowing if it will produce anything at all
- No more paying an agency a monthly retainer whether results come or not
- No more trying to learn Meta ads while simultaneously running a business
- No more building customer data systems from scratch without knowing how to use them
- No more managing retention and re-engagement campaigns manually every week
- No more needing growth capital before the revenue exists to actually fund that growth
4.9/5 (56 Reviews)
Find your level
27 brands in the portfolio. Every one started with one conversation.
Tell us where you are. We will tell you honestly which level fits.
Not ready to apply? Start with Paul’s Notes. It’s free.
4.6/5 (112 Reviews)
What's working
You Pay Before Results Come
You hire an agency and pay monthly. The invoice arrives whether your revenue grows or not.
You Pay Before Results Come
You hire an agency and pay monthly. The invoice arrives whether your revenue grows or not.
You Pay Before Results Come
You hire an agency and pay monthly. The invoice arrives whether your revenue grows or not.
What's working
"I Got 12 Qualified Leads in My First 3 Weeks"
After implementing the lead magnet strategy, I went from 2-3 sporadic leads per month to 12 qualified prospects in 3 weeks. My calendar is finally full.
— Rachel Kim, Copywriter
"I Got 12 Qualified Leads in My First 3 Weeks"
After implementing the lead magnet strategy, I went from 2-3 sporadic leads per month to 12 qualified prospects in 3 weeks. My calendar is finally full.
— Rachel Kim, Copywriter
"I Got 12 Qualified Leads in My First 3 Weeks"
After implementing the lead magnet strategy, I went from 2-3 sporadic leads per month to 12 qualified prospects in 3 weeks. My calendar is finally full.
— Rachel Kim, Copywriter
9 years. 127 businesses. One question.
Multiple businesses. Different categories. Different ideas. They kept failing. Not because of bad products. Getting clients was never the problem. Scaling was.
Then came TREPA in 2021 . A business in Kisumu doing over KES 150,000 a week. Scaled to three outlets. Collapsed fast. Left real debt behind.
That failure cracked something open. The honest question finally came: what do I actually know about scaling? The answer was — not enough.
So everything stopped. Deep study started. Tested frameworks across 127 real businesses. VRL is what came out of that. 27+ active brands. All on the same system.
4.6/5 (112 Reviews)
Our brands running on VBSS
Questions people ask.
How is the baseline set?
We take the average of your last 3 months of revenue and that becomes the baseline. You keep 100% of everything up to it. We only earn on what we actually grow above that number — nothing else.
What percentage does VRL take?
Between 30% and 50% of revenue above baseline — agreed before we start and fixed for the life of the partnership. It does not change. Your share is always the larger portion of whatever we grow together.
Who pays for the ads?
VRL covers all ad spend from the beginning. It is part of what we bring to the partnership entirely. You are never asked to fund any part of the distribution system we are building.
Why does VRL keep the ads account and customer data?
Because VRL built them — funded every shilling of ad spend and took the risk that it might not work. Your brand, product, and original customers stay with you because you built them. Both sides keep what they actually created. If that structure does not work for you, Collabs is not the right model.
How are payments made?
Your share is settled daily — M-Pesa or bank transfer. You do not invoice us. You do not wait for month-end. Daily, as revenue actually comes in, your portion is settled.
What happens if the partnership ends?
You walk with your brand, your product, and your original customer relationships. VRL keeps the ads account and all the customer data built during the partnership. Both sides leave with what they built.
Does the baseline ever change?
Yes — every 3 to 6 months we review the numbers together. If something fundamental has genuinely changed in the business, the baseline is adjusted to reflect the new reality. Both sides agree on any change before it takes effect.
Can I run my own marketing alongside VRL Collabs?
Yes, on channels VRL does not control. Your own social media presence, WhatsApp groups, and word of mouth are entirely yours. VRL manages the paid distribution channel only and does not interfere with anything else.
Do you work with businesses outside Nairobi?
Yes. VRL Collabs is open to qualifying businesses across Kenya — Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, and beyond. All the work is done remotely so location is not a barrier.
What types of businesses are a good fit?
Any business with a product or service that customers have paid for and returned to — cleaning, beauty, food, health, professional services, manufacturing, retail. The requirements are proven delivery, trackable revenue, and the capacity to handle more volume without quality dropping.
You have the product. We have the pipeline.
The only thing between your current revenue and what it could be is a distribution system you do not have the time or capital to build yourself. We build it. We fund it. We run it completely. You deliver the product. We split what we actually grow together.
No upfront fee. No payment to VRL until your revenue grows above what it was before we started.