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VRL Collabs

By Paul Oduor

Founder, VRL.CO.KE

VRL Collabs — Keep Your Brand. Let Us Build Your Distribution.

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Keep Your Brand. Let Us Build Your Distribution.

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You have a product or service that works. Customers love it. But you can’t reach enough of them. We build the channel. We own the ads and data. You keep your brand. We split the revenue we grow together.

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[Apply for VRL Collabs — No Upfront Fees]

The Hard Truth

Your product works.

You know it works because the customers you have keep coming back. They refer their friends. They leave reviews.

But you can’t scale.

Every time you try to reach more people, you hit the same wall:

Ads cost money you don’t have
You don’t know how to target properly
You try a campaign, waste 10k, get nothing
You give up and go back to what you know

Meanwhile, competitors with worse products are everywhere. Not because they’re better. Because they figured out distribution.

You have the product. You’re missing the channel.

Who Actually Has Context?

I’m Paul Oduor. I run VRL.

We don’t sell courses. We don’t do workshops. We don’t consult and leave.

We take equity or commissions in 27 brands. That means we only make money when those brands grow. When they get more clients. When their revenue goes up.

To date:

27 active brands — where we apply VBSS daily, with skin in the game
214 Hotline calls — paid, implemented, documented problems from real business owners
137 monthly subscribers — paying for ongoing access, weekly calls, and the full archive
127 businesses in the testing lab — where the framework was built and broken and rebuilt

Not theory. Not generic advice. Context from doing the work, every day, alongside business owners.

VRL Collabs is what happens when you have a great product but need a partner to build the distribution engine.

What VRL Collabs Is

VRL Collabs is a co‑branded distribution partnership.

We build the channel. You keep your brand. We share the revenue we grow together.

Here’s the shape:

We apply VBSS Stages 4 through 7 — Attraction, Conversion, Retention, Growth. The entire client‑getting and keeping machine.
We own the customer relationship, ad accounts, data, and distribution layer. We build it, we run it, we protect it.
You keep your brand name, product IP, and existing customers. Your business stays yours.
We establish a baseline revenue — what you’re already doing without us.
Revenue above that baseline is split: 30–50% to us, the rest to you.
You handle delivery. The product, the service, the customer experience. What you’re already good at.

No upfront fees. No monthly retainers. We only earn when we grow you.

Why This Exists

I’ve seen this pattern too many times.

A business owner builds something great. A product people actually want. A service that delivers real results.

But they’re stuck at the same revenue for years.

They try ads. They fail. They try influencers. They get burned. They try expanding locations. They lose money.

The problem isn’t the product. It’s distribution.

Building a distribution channel is a completely different skill from building a product. It takes time, money, and expertise most business owners don’t have.

VRL Collabs solves that. We bring the distribution expertise. You bring the product. Together we grow.

How It Works — Step by Step

Step 1: You Apply

Tell us about your business:

What product or service do you sell?
Who are your customers?
What’s your current monthly revenue?
What’s your baseline (what you do without us)?
What’s your dream?

We review every application. Not everyone is a fit.

Step 2: We Talk

If you pass the initial screen, we hop on a call. I want to understand:

Is your product actually good? (We’ll check reviews, talk to customers if needed)
Is there a real market?
Can you handle delivery at scale?
Are you ready to partner?

This isn’t an interrogation. It’s us figuring out if we can build something together.

Step 3: We Agree on Baseline

Before we start, we agree on your baseline revenue.

This is what you’re already doing without us. The revenue you can reasonably expect to keep doing on your own.

Baseline is important because it ensures we only get paid on what we actually grow. You keep 100% of what you were already doing.

Step 4: We Build the Channel

We take over:

Ad accounts — we set them up, run them, optimise them
Customer data — we track everything, build audiences
Creative — we produce ads, content, offers
Conversion systems — landing pages, follow‑up sequences
Retention — email, SMS, WhatsApp campaigns
Growth — upsells, referrals, expansions

We build the whole machine.

Step 5: You Keep Delivering

You focus on what you’re good at:

Making the product
Delivering the service
Keeping customers happy
Improving what you offer

We don’t touch your delivery. That stays yours.

Step 6: Revenue Comes In

New customers come through the channel we built.

Revenue grows.

Each month, we calculate:

Total revenue
Subtract baseline
Split the excess: 30–50% to us, the rest to you

You keep 100% of baseline. Always.

Step 7: We Both Win

The more we grow, the more we both make.

If the channel stops growing, we both earn less. That keeps us honest.

The Split — How We Think About It

The split depends on a few things:

How much work is involved — some industries need more ad spend, more creative, more complex systems
How scalable the product is — digital products can grow faster, physical products have more friction
How much you bring to the table — if you already have a strong brand or audience, the split adjusts

Typical range: 30% to 50% of growth above baseline to us, the rest to you.

We’re transparent about this upfront. You’ll know the exact number before we start.

Why We Own the Channel

This is the part that makes some people nervous.

We own the ad accounts. We own the customer data. We own the distribution layer.

If the partnership ends, we keep the channel. We can bring in a new partner.

Why do we need this?

Because we’ve seen too many partnerships fall apart when one party thinks they can just take the channel and run.

If we build a distribution machine and then you decide to go solo, we lose everything. Our time, our money, our work. That’s not fair.

So we protect ourselves. The channel is ours. The brand and product stay yours.

If the partnership works well, this never matters. We keep growing together.

If it doesn’t, we part ways cleanly. You keep your product. We keep the channel. We find someone else who can deliver.

It’s not about being greedy. It’s about alignment. We both need to be committed to making this work.

What Makes This Different

You keep your brand.

Most partnerships want you to rebrand. Become part of their thing. Lose your identity.

We don’t do that. Your brand stays yours. Your customers still see you.

You keep your IP.

The product, the service, the secret sauce — all yours. We never touch it.

We only get paid on growth.

If we don’t grow you, we don’t earn. That’s the deal.

We bring the whole machine.

Not just ads. Conversion, retention, growth. The full VBSS Stages 4-7.

We’ve done this before.

27 brands. 214 Hotline calls. 137 subscribers. We know what works.

Who This Is For

Apply if:

✅ You have a product or service that works (customers love it, they come back)
✅ You’re doing at least 100k KES monthly (or clear path to it)
✅ You’re stuck at the same revenue and can’t break through
✅ You’re ready to let someone else handle distribution
✅ You can handle delivery at scale (or can build capacity)
✅ You’re open to a long‑term partnership

Don’t apply if:

❌ Your product isn’t proven
❌ You’re not ready to share growth
❌ You want to keep full control of everything
❌ You’re looking for a quick fix and then go solo
❌ You can’t handle more customers

What People Say

“I spent two years trying to get my skincare products into more hands. I tried ads, influencers, even a shop. Nothing worked. VRL Collabs built the whole channel. In six months, my revenue doubled. I still own my brand. They own the ads. It works.”
— Wanjiku M., Skincare, Nairobi

“I was nervous about giving up control of the customer data. But Paul explained it clearly. They need protection, I need growth. Now I don’t think about ads at all. I just make sure my customers are happy. The revenue keeps coming.”
— Omondi K., Fitness Equipment, Mombasa

“The baseline system is fair. I keep what I was already doing. They get paid on what they grow. No arguments, no hard feelings. Just growth.”
— Akinyi L., Catering, Kisumu

What Happens After You Apply

Step 1: You apply using the button below.

Step 2: We review. If there’s potential, we reach out.

Step 3: We talk. Deep dive into your business. Your product, your numbers, your goals.

Step 4: If we both want to proceed, we agree on baseline and split.

Step 5: We sign a simple partnership agreement. Clear terms. No hidden clauses.

Step 6: We start building. Ads go live. Systems get built. Data starts flowing.

Step 7: Revenue grows. You deliver. We track. We split.

Step 8: Repeat. Forever.

FAQ

Do I pay anything upfront?
No. No upfront fees. No retainers. We only get paid from growth.

What if the ads don’t work?
Then we don’t get paid. We eat the cost. That’s our risk. We’re confident enough in our systems to take it.

Can I see the ad accounts?
Yes. You get view‑only access. We own them, but you can see everything.

What if I want to end the partnership?
You can. You keep your product, your brand, your existing customers. We keep the channel and data. We part ways.

What if I want to run my own ads alongside yours?
We discuss. Usually we recommend focusing all spend through one channel for efficiency. But we can work something out.

How do we track baseline?
We look at your historical revenue. We agree on a number. We review every few months to adjust if needed.

What if my baseline changes naturally?
We build in review periods. Every 3-6 months we look at the numbers and adjust if something fundamental changed.

What’s VBSS?
VRL Business Scaling System. You’re getting Stages 4-7 applied to your business.